• 花费更少 尽览英国精粹 英国航空和英国旅游局为您的英国之行提供更多理由

  • 时间:2010-10-03 02:07:07  来源:爱旅行网  作者:爱旅行网
北京,2010年4月12日——作为推进英国旅游策略的一部分,全球顶级航空公司英国航空公司与英国旅游局携手,共同启动了“英伦精粹 目不暇接”的推广活动。英国航空公司推出飞往伦敦的特价机票,为希望领略英国精彩的旅客开启了便利通道。
 
这次优惠促销活动将一直持续到2010年4月22日。只需人民币4,400元起,旅客便可搭乘英国航空公司航班World Traveller经济客舱,从北京或上海飞往伦敦希思罗机场。机票适用于2010年4月26日至9月30日。除此之外,只需另付人民币2,500元,便可单程升舱至World Traveller Plus超级经济客舱,享受更为舒适的旅程。
 
这次与英国旅游局的合作彰显了英国航空公司为所有旅客提供高品质服务、独特风格和舒适旅程的承诺。从旅客踏上飞机的那一刻开始,英国航空公司就将为旅客提供纯正的英式体验。
 
英国航空公司东亚区总经理麦英翔(Kevin McQuillan)表示:“英国全年都有众多精彩活动。英国因其悠久历史,顶级体育赛事、音乐和文化遗产而闻名。与此同时,它还是一个购物与美食的天堂。北京/上海至伦敦的航线对我们一直都很重要,我们希望为旅客提供更多游览英国的理由,进而充分发挥这条航线的价值。”
 
英国旅游局亚太、中东及非洲区总经理Garry White补充道:“与英国航空公司的合作彰显了我们致力于将英国打造成一个更为便捷探访的目的地的承诺。这一合作让游客在英国旅游时能够体验更多的精彩缤纷之处,并且所有景点相距都不过短短几小时。英伦精粹,目不暇接,这正是英国最具魅力的地方。同时,游客们还可以享受到英国众多免费博物馆、画廊以及免税购物。”
 
英国航空公司和英国旅游局推荐的“英国精粹”包括:
 
“血拼时刻!”
谈到购物,英国首都伦敦一定是游客们的不二之选——从骑士桥的Harrods 和Harvey Nichols等奢侈品店,到丹佛街和卡纳比大街的时尚店铺,伦敦应有尽有。在Portobello、Camden和Covent Garden等闻名世界的市场上也可以找到价廉物美的时装和工艺品。总而言之,如果你在这里都找不到适合自己品味的东西,那么你在其他任何地方也不可能找到!
 
“体育爱好者的盛宴”
许多世界著名的体育赛事都发源于此,体育已经被看作是英国民族感到自豪的一个源泉。赛事日程总是排得满满当当,2010年也不例外。全年有温布尔顿草地网球锦标赛、莱德杯高尔夫球赛、伦敦马拉松、全国越野障碍赛马以及其他众多赛事。
作为在中国最受欢迎的足球联赛之一——英格兰足球超级联赛的发源地,如果没有观看一两场比赛,那么英国之行就不够完美。赛马是英国的传统体育项目,全家出游一起去观看赛事将是一个再好不过的选择。到苏格兰游览一处林克斯风格的高尔夫球场对高尔夫球迷来说是必不可少的一件事。
 
“一片令人心旷神怡的绿色土地”
想躲避炎热,享受宁静之地的安逸?想寻找世外桃源,让终日紧张疲惫的身体得到放松?著名的英国乡村将是您实现梦想的最佳选择。从诺森伯兰郡崎岖的海岸线,到威尔士山谷和气势磅礴的苏格兰高地,再到引人入胜的北爱尔兰乡村,英国因其壮丽的自然美景而闻名全球。这里有着种类丰富的野生动植物,它们曾为许多著名作家带来灵感,对这些动植物进行探索则是许多英国人和国际游客最喜欢的消遣之一。
 
“璀璨的历史遗产”
莎士比亚的著作、亚瑟王的传奇、牛顿的智慧、丘吉尔的领导才能以及亨利八世的丰功伟绩,所有这一切为一系列无与伦比的历史建筑、自然风景和纪念碑提供了文化背景。
英国在发展议会民主,推进文艺和科学进步方面发挥的领导作用毋庸置疑,其悠久而传奇的历史令人陶醉。无论你是选择到东北地区,去那些世纪之交的生活痕迹还依然明显的传统矿业城镇探险,还是造访莎士比亚故居埃文河畔的斯特拉特福德镇,或者前去参观众多战争或海事博物馆中的一个,你都一定会对英国丰富的历史遗产有切身感受。
 
“英伦摇滚”
从“Abbey Road”到“Penny Lane”,从爱乐乐团到甲壳虫乐队,从爱尔伯特音乐厅到逍遥音乐节,处处尽显英伦摇滚!
如果你喜欢音乐,那么造访传奇音乐家的出生地和他们最喜欢探访的地方——曾为他们的音乐带来灵感,并被印在唱片封面上的地方,将非常适合你。尤其是当春季来临,各种音乐会和音乐节如火如荼地举行之时,各种各样的音乐一定能让所有音乐爱好者满意。
 
“西城故事”
伦敦中心区充满活力的核心地带拥有全球最好的舞台剧演出。今年是万众瞩目的安德烈劳埃德韦伯(Andrew Lloyd Webber)作品“真爱不死”的全球首次公演。伦敦是一些经典舞台剧的故乡。这里的精彩演出包括 “芝加哥”、“悲惨世界”、“狮子王”以及已故流行天王迈克尔•杰克逊“颤栗”的新版演绎;最新的热门剧目例如“安然”——对近期记忆中最大金融丑闻的经典重述;还有“政律俏佳人”、“歌剧魅影”和“奥利弗”等一些深受观众喜爱的剧目。在伦敦,所有观众,哪怕是挑剔的评论家,都保证能有一场演出符合他们的品味,也保证能有一张门票给他们留下美好回忆。
 
“美食和美酒的天堂”
搜罗了世界各地特色美食的餐厅、使用传统菜单的安逸酒馆、提供精致美食的餐馆——英国应有尽有。您还可以找到一些由英国名厨经营的地道餐馆,而您所需要做的就是遇到适合您口味的美食专家!一定记得去品尝最新的英国葡萄酒、正宗的啤酒、苹果酒以及最好的苏格兰麦芽威士忌。
 
 
英国航空公司介绍
英国航空公司的全球航班网络覆盖75个国家的150多个目的地。它是全球最大的国际航空公司之一,每年乘载约3600万名乘客。
英国航空公司自1980年起为中国提供服务。目前每周有7个航班由北京直飞伦敦(冬季为每周6班),同时每周有6个航班从上海直飞伦敦(夏季为每周5班)。英国航空公司专属的伦敦希思罗机场第五航站楼于2008 年3月 27日投入服务。航站楼每年可以吞吐3000万名旅客。所有航班于2008年10月完成入主此航站楼。第五航站楼现在每天航班吞吐约510架次。
2009年9月,英国航空在第18届商旅亚太评选(Business Traveller Asia Pacific Awards)中被商旅杂志的读者选为“最佳欧洲航空公司”。
欲了解更多详情,请登录ba.com。
 
英国旅游局介绍
英国旅游局是英国国家旅游推广机构,负责英国旅游的海外推广。我们与成千上万英国本土及海外的组织合作,在全球35个市场以合适的方式推广英国旅游。同时,英国旅游局也努力促进英国自身旅游业的发展。
我们的国际网站:www.visitbritain.com。

SEE MORE OF BRITAIN FOR LESS
British Airways and VisitBritain offer even more reasons to visit the UK
 
Beijing, 12 April 2010 – As part of its strategy to boost travel to the UK, global premium carrier, British Airways has teamed up with national tourism agency, VisitBritain, to launch its “Britain – The great big, little country” promotion – a special fare on its services to London, providing a gateway to the pick of Britain’s greatest assets.
 
Running until 22 April 2010, the promotional fare is valid on all flights between 26 April and 30 September 2010, and sees British Airways’ customers able to book a return World Traveller (economy class) fare from Beijing or Shanghai to London Heathrow from just RMB4, 400, or opt for a one-way upgrade to World Traveller Plus (premium economy class) for an additional RMB2, 500 only for extra comfort and flying pleasure.
 
British Airways’ partnership with VisitBritain highlights the airlines’ continued commitment to providing quality service, unique style and comfort for all travellers, offering the ultimate British experience the moment you set foot on the plane.
 
“Steeped in history and famed for its top sporting events, musical and literary heritage, not to mention its vast array of shopping and culinary experiences, the UK is a hub of activity all year-round,” said Kevin McQuillan, British Airways Regional General Manager, East Asia.  “Our Beijing/Shanghai–London routes continue to be very important to us, and we want to maximize their worth by giving leisure travellers more reasons to visit.”
 
Garry White, Regional Director of APMEA for VisitBritain, added, "Our partnership with British Airways illustrates our commitment to making the UK a more accessible destination. This campaign highlights the great range of experiences you can enjoy when visiting the UK and what's more, all are within in a few hours of each other! That is what makes Britain such a great big, little country. You can also enjoy our many free museums and galleries as well as tax free shopping."
 
British Airways’ and VisitBritain’s ‘Best of British’ highlights include:
 
 “Time to hit the shops!”
Visitors to the nation’s capital really are spoilt for choices when it comes to shopping – from luxury shops in Knightsbridge such as Harrods and Harvey Nichols, to fashionable retail outlets like Dover Street Market and Carnaby Street, London has it all. Bargain fashions and art can also be found at the world-famous markets in Portobello, Camden, and Covent Garden. Put simply - if you can’t find something to suit your tastes, then you won’t be able to find it anywhere!
 
“A sporting chance”
With many of the world’s most famous games originating here, sport has been appropriated as a source of national pride. The sporting calendar is always jam-packed and 2010 is no different with Wimbledon Lawn Tennis Championships, the Ryder Cup, the London Marathon, the Grand National and many more events scheduled throughout the year.
 
Home to the world famous Barclays Premier League, one of China’s favourite football leagues, a trip to the UK would not be complete without watching a match or two.  Horseracing in Britain is also a national institution and a great family day out, while a visit to one of Scotland’s links courses is an absolute must for golf fanatics.
 
“A green and pleasant land”
Whether you are looking to escape the heat and delight in seclusion or you’re an adrenaline junkie looking for a fix, there is no better place to do it than the great British countryside. From the rugged Northumberland coastline to the Welsh valleys, the dramatic Scottish Highlands to the rustic attractions of rural Northern Ireland, Britain is renowned the world over for its breathtaking natural beauty. Exploring the flora, fauna and abounding wildlife that inspired many a famous author is a favourite pastime for many Brits and international visitors.
 
“Heritage and history”
The works of Shakespeare; the legend of King Arthur; the intellect of Newton; the leadership of Churchill and the exploits of Henry VIII all provide a cultural backdrop to an unparalleled range of historic buildings, landscapes and monuments. 
 
The leading role that Britain plays in developing parliamentary democracy and in advancing literature and science is evident all over, and its long and fabled history is truly fascinating. Whether you choose to explore the traditional mining towns of the North East, where traces of life at the turn of the century are still apparent, visit Shakespeare’s birthplace in the market town of Stratford Upon-Avon or take an outing to one of the many war or maritime museums, you will undoubtedly get a real sense of the UK’s historical heritage.
 
“Britain rocks!”
From Abbey Road to Penny Lane, The Philharmonic Orchestra to the Beatles and from the Albert Hall to the Proms, Britain rocks!
 
If music is your thing then a visit to the birthplaces and favourite hangouts of legendary musicians, locations that inspired their music and featured on album covers will be right up your street. There is plenty to keep music lovers of all genres satisfied especially as the summer season approaches and a variety of concerts and festivals get underway. 
 
“West End story”
The vibrant heart of Central London offers the best of the best when it comes to theatre. This year sees the much anticipated world debut of Love Never Dies by Andrew Lloyd Webber. This part of London is home to some of the best-rated shows, from Chicago and Les Miserables to The Lion King and an updated stage rendition of the late Michael Jackson’s Thriller, and latest hits such as Enron – a classic retelling of the biggest financial scandal in recent memory – and Legally Blonde to favourites like The Phantom of the Opera and Oliver!, London guarantees a show to fit the tastes of any discerning critic, and a ticket to great memories.
 
“Heaven of Gourmet & Drinks”
Restaurants serving food from every corner of the world, cosy pubs with traditional menus, sophisticated eateries offering the best in cutting edge cuisine - Britain has them all. You can also find out some of the best restaurants run by celebrity chefs that Britain has to offer. And you might just get to meet your cooking hero! Don’t forget to check out for the latest English wines, real ales, rare cider and the finest Scottish malt whisky.
 
About British Airways 
British Airways has a worldwide route network that covers more than 150 destinations in 75 countries. It is one of the world's largest international airlines carrying approximately 36 million passengers around the world every year.
 
British Airways commenced services to China in 1980 and now offer seven flights a week (six flights a week in winter) from Beijing to London and six flights a week(five flights a week in summer) between Shanghai and London. British Airways’ home at London Heathrow’s Terminal 5 opened on March 27, 2008. The terminal is capable of handling 30 million customers a year. The airline’s move to Terminal 5 was completed in October 2008. Terminal 5 is now handling approximately 510 flights every day.
 
In September 2009, British Airways was awarded the Best European Airline by readers of Business Traveller at the 18th Business Traveller Asia Pacific Awards. 
 
For further information on British Airways visit ba.com
 
About VisitBritain
VisitBritain is Britain's national tourism agency, responsible for marketing Britain overseas. We work in partnership with thousands of organisations in the UK and overseas and seek to ensure that Britain is marketed in an appropriate way in 35 markets around the world. We also work to promote the tourism industry within the UK itself.
 
Our international website: www.visitbritain.com.
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